Robin Rossmann is Managing Director of STR, leading its operations across EMEA, APAC and LATAM. Robin is focused on continuing to improve the way STR provides the hotel industry with robust and insightful performance benchmarking that enables stakeholders to make better decisions.

Prior to STR, Robin was a Senior Director in Deloitte’s Global Hospitality Advisory Team in London. During his 13 years career there he advised leading hotel brands, operators, investors and lenders in most major global markets. His wide range of experience includes advising on hotel strategy, business planning, investment appraisal, market reviews, financial and commercial due diligence, IPOs, debt advisory, valuation, financial assurance, controls improvement and risk management.